A meeting of the minds creates good-will, understanding and tremendous custom publication content.
Client: Oregon Tourism Commission
Publishing Need: A multiple-format conversation between the travel industry and the business community about the impact Oregon travel and tourism has on local businesses.
Solution: MEDIAmerica's event staff orchestrated a "thought leadership" discussion of the state's top travel and business leaders. Then the print staff picked up the meeting content and turned it into a beautiful custom magazine which was distributed to business and government leaders statewide with Oregon Business magazine.
Result: The client received a unique and valuable marketing tool to communicate their message more effectively and reach their key stakeholders.